I have always enjoyed the better things in life. My business is truly the business of fun. As a scholar, teacher and consultant in the field of strategic marketing, I seek to create in-depth insights into business roadmapping, business marketing and innovation management. Check out the overview of selected research articles and book publications. Have a look at the columns as well!
Marketing is building sustainable business. Based on two decades of research, teaching and consulting, the book Marketing Strategy & Organization offers a science-based, practical and robust methodology to develop winning business and marketing plans. On the Visionary Marketing site of this website, you will find many useful downloads, including selected chapters from the book, a marketing planning template, examples of presentations, and reference materials.
Your questions shape my research agenda! Questions? Suggestions? Insights you want to share? Please contact me through the Visionary Marketing site.